Meet Your Coaches
Lindsey Morse
Hi, I’m Lindsey! Before UGC Growth Lab, I ran creator operations at a performance content marketing agency, where I matched creators with top brands for paid media campaigns. Behind the scenes, I worked on thousands of partnerships for companies like Little Spoon, Hexclad, The Farmer’s Dog, HelloFresh, DoorDash, and more. Over the years, I worked with more than 500 creators, helping them land partnerships and get selected for campaigns. But I was ultimately batting for the other team. My job was to serve the brand.
I launched UGC Growth Lab to flip the script and support creators more directly, offering the kind of brand-informed strategic guidance I couldn’t always share before, and honestly, wasn’t seeing available anywhere else.
My specialties include brand negotiation (yes, I’m the rare person who genuinely loves it), paid media and whitelisting strategy, and helping creators turn their creativity into a scalable business. What I love most about coaching is helping creators gain confidence and use data-driven insights to grow smarter and faster. Whether you’re just getting started or ready to level up, I’d love to support you on the way.
Fun fact: before I entered the creator economy, I was a professional baker. I still make a mean French 75 cupcake.
Kai Green
I came into the UGC field like many creators: by accident! Over time, I became a Creator Talent Strategist, where I scouted creators for major brands like Huel, Doordash, Honeylove, and Fabletics. After reviewing literally thousands of social media profiles and portfolios–and matching creators for hundreds of campaigns–I’ve got a clear idea of what brands are looking for and want to put you in the pole position for the deals you want.
What I love most about UGC Growth Lab is that I can help creators transform themselves from hobby-ists and side-hustlers into business owners. I’m also passionate about implementing AI and automations to save you hours and free you up for your real passion–the content you make.
When I’m not analyzing profiles and working on workflows, I’m planning my next trip to a Disney park with my (adult) daughter!
